A demographic refers to a specific person’s group, such as ethnicity, religion, or political leaning. There has never been a more demographic-dependent time for businesses, and by knowing their audience, marketers put themselves at an advantage. A recent online discussion reveals the lesser-known truths about particular demographics.
1. What Happened in the Eighties, Stays in the Eighties
The ’80s was a time of reckless abandon for many people, and most of what we were allowed to do or say in this period would earn a visit from the cancellation Mafia. One Gen-Xer teaches his descendants there is “no surviving documentation” to expose their bad behavior. “So we are able to leave our youthful stupidity completely in the past,” he explains. “We’re sorry younger people don’t have this.”
2. Latino Doesn’t Equal Hispanic
“Not all brown people that appear Latino speak Spanish,” warns someone perhaps tired of Hispanics conversing in their mother tongue — or people asking them whether they speak Spanish. Either way, stop it, people — ask first!
3. Latinos Are Not Latin-X
“Please don’t call us Latinx,” a real, Spanish-speaking Latino pleads. “The vast — and I mean vast — majority of Latinos hate it, and it’s impossible to say in Spanish, which shows how out of touch that word is.” I am married to a Spaniard; I live in Spain: I can wholeheartedly concur. If those people who enjoy re-writing words think they are going to erase millennia of masculine and feminine linguistic history, they are quite mistaken.
4. Consider Your Surroundings With Hard-Of-Hearing Friends
In England, we have a chain of pubs called Wetherspoons, renowned for playing no music. Subsequently, they are popular with hard-of-hearing citizens for one good reason, says a contributor. “Background music makes it harder to hear what people are saying,” writes the commenter. “Hearing aids amplify speech and music at the same time, so they really don’t help.”
5. Indian Americans Are Still Americans
“A lot of people are surprised when they meet my late-fifties, Indian-American parents, and learn that they don’t have an accent and are as American as most of the other people you meet in your life,” states an Indian American observer. “People assume all Indian-Americans emigrated fairly recently, but both sides of my family have been in this country for well over 50 years now.”
6. Taken for Granted
“The Latino population is constantly assumed to be an easy win for the Democrats in any election,” asserts someone who doesn’t like being taken for granted. “I thought we all would have learned this by now, but Democrats and Liberals desperately need to stop assuming that all Latinos automatically vote blue, especially the ones in red states.” Latinos are the fastest-growing demographic, and many favor more traditional, family-oriented values.
7. Nature or Nurture
Generalizations about how a particular group should act are incredibly short-sighted, dangerous, and inflammatory. One gentleman agrees with this sentiment: “People’s behavior is determined by upbringing and their environment.” Life in America and beyond will correct its path when people start treating each other as individuals.
8. Know the Difference
One Jewish contributor wants readers to understand an important distinction. “Jewish is an ethnicity much more than it is a religion,” begins the thread leader. Another Kentucky-based Jewish observer finds truth in the statement. “Judaism in this day and age is more about a shared history and culture than about religious beliefs,” he concedes.
9. Let’s Join Forces
“Environmentalists shouldn’t be unwilling to work with hunters,” says a Southerner. “In fact, they could be fantastic allies, and our natural world could be better preserved if they worked together.” Hunters gonna hunt — how does this expression work for environmentalists? In any case, the man has a point: most hunters love the environment — I’m not sure it goes both ways.
10. First Nation Honesty
“Indigenous Americans are, for the most part, just regular people,” says a woman with native ancestry. “When you meet us, you don’t have to list all the ‘wrongs’ that were done against our ancestors — we know. We use cell phones, go to movies, eat pizza, do all the things most Americans do.”
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