A demographic refers to a specific person’s group, such as ethnicity, religion, or political leaning. There has never been a more demographic-dependent time for businesses, and by knowing their audience, marketers put themselves at an advantage.
The ’80s was a time of reckless abandon for many people, and most of what we were allowed to do or say in this period would earn a visit from the cancellation Mafia. One Gen-Xer teaches his descendants there is “no surviving documentation” to expose their bad behavior.
1. What Happened in the Eighties, Stays in the Eighties
“Not all brown people that appear Latino speak Spanish,” warns someone perhaps tired of Hispanics conversing in their mother tongue — or people asking them whether they speak Spanish. Either way, stop it, people — ask first!
“Please don’t call us Latinx,” a real, Spanish-speaking Latino pleads. “The vast — and I mean vast — majority of Latinos hate it, and it’s impossible to say in Spanish, which shows how out of touch that word is.”
“A lot of people are surprised when they meet my late-fifties, Indian-American parents, and learn that they don’t have an accent and are as American as most of the other people you meet in your life,” states an Indian American observer.